Welcome to the tribal era

I find my self talking about blogTV and Social media a lot.  Here is a glimpse of my point of view of this amazing phenomenon.

As I see it, individuals in the western world are experiencing a major crisis in their ability to socially define themselves. In our era, people all around the world are losing their political, national and cultural identity for a global one, and now, they are in a search for uniqueness and belonging. This takes us backwards to the phase where it all begins. The tribal era.  We humans need our tribe around us. Tribes that will help us define ourselves and make us feel that we belong.

The current technology enables us that! With the internet we can be a part of unlimited tribes. Our tribe can be everywhere and we can access it anytime.

Add to this the current situation of the traditional media. Broadcast TV, Radio and newspapers that are controlled by elite of editors just cannot communicate and represent so many tribes/ niche audience. This has created a situation where we do not have any other option but to create our own content and tell our stories around the tribe fire that we light.


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About Me

nirotest2 I'm Nir Ofir. Social Media and the way it transforms our culture excites me and keeps me busy. I'm in the process of launching my new startup company iamnews.com - Open newsroom, powered by you. In the past I co founded blogTV.com , and created blogDay. I'm always involved in other exciting UGC & web communities projects. This is my blog.


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